The Socio Cultural Analysis Marketing Essay

The Socio Cultural Analysis Marketing Essay Finance/Accounting Human Resource Marketing Department Sales Distribution Relation Management Customer ICT Department Production Operation Research and Development Finance The science that describes the administration, conception and study  of money, banking, credit, investments, assets and liabilities. Finance consists of economic systems, which include the public, private and government seats,  and  the study of finance and financial instruments, which can transmit to numerous assets and liabilities. Some desire to divide finance into three different categories: public finance, company finance and private finance. All three of which would contain many sub-categories. Human Resource Human  resources (HR) is a phrase that is used in business to refer to the people who work for a corporation or association. It also is used to refer to the section of a company that is liable for managing those resources, such as hiring and training new human resources and supervising the benefits and reimbursement packages provided to all of the companys employees.( Deborah  ,2012) Marketing Department The marketing department should act as a channel and lead the companys other departments in developing, producing, satisfying, and servicing goods or services for their customers. Communication is very important. The marketing department normally has a superior understanding of the market and customer requirements, but should not work separately of product development or customer service. Marketing should be concerned, and there should be a meeting of the minds, whenever discussions are held concerning new product development or any customer-related function of the company.( Obringer,2012) Sales Sales department one of the most popular and vital function in every business as sales department is responsible for the sales taking place beside this the department keeps the records of the current levels of sales, the activities of businesss competitors, request of new product from customer and improvement of old product or new design. Distribution A plan formed by the administration of a manufacturing business that specifies how the firm intends to transmit its products to mediators, retailers and end customers. Larger companies involved in making products will typically also put together a detailed production distribution plan to guide it. Relationship management A strategy employed by an organization  in which a continuous level of engagement is maintained between the organization and its audience. Relationship management can be between a business and its customers (customer relationship management) and  between a business and other businesses. Production Operation Any part of the industrial procedure that is treated as a diverse element for the purposes of such plan and organizational considerations as planning, accounting, and control. A production process is characterized by stability in both the labor process and the equipment used by the operator. Distinctions are made between basic technological operations, auxiliary operations, and servicing operations.( SHUKHGALTER, 2010) Research and Development Research and development, often called RD, is a phrase that means different things in different applications. In the world of business, research and development is the phase in a products life that might be considered the products conception. That is, basic science must exist to support the products viability, and if the science is lacking, it must be discovered this is considered the research phase. If the science exists, then turning it into a useful product is the development phase. Further terminology refinements might call it engineering to refine production so that the product can be made for a cost that appeals to consumers.( Harmon,2013) 1.2 International Marketing Services Pvt. Ltd. (IMS) Founded in 1993 is the Authorized Distributer of Samsung Mobiles since 2001 in Nepal, They are the pioneers in the nepalese market in terms of mobile phone importers. Samsung Mobile Nepal (IMS) available to approximately 20 million people by covering all 14 zones of the country and 55 Districts. IMS is the only company to have 4 authorized mobile service centres across different zones which have been providing excellent after-sales services. Samsung Mobile has all kinds of phones with different features as per our needs and even more! A wide range of economic phones as well as high end smartphones made them the leading brand with market share of approx. 80% in the Nepalese smartphone industry. Today, they have the worlds most highly advanced and innovative mobile phones. Strong recommendations from retailers, press reviews, consumer opinions, contribute to a high rate of product referrals, brand recognition and ongoing momentum. Combined, these recommendation channels nourish the connection between Samsung and its community as market share increases. And because they invest wholeheartedly in refining the personalized communications experience, they champion the customer as the hero through every stage of innovation. 2.1 A stakeholder is any individual or organisation that is affected by the activities of a business. They may have a direct or indirect interest in the business, and may be in contact with the business on a daily basis, or may just occasionally.( Riley ,2012) Stakeholders are party that has an interest in an enterprise or project. The primary stakeholders in a typical corporation are its investors, employees, customers and suppliers. However, modern theory goes beyond this conventional notion to embrace additional stakeholders such as the community, government and trade associations. It is true that all stakeholders should to be dealt equally but in reality some are important or influential than others so their influence is likely to be greater in the organization. Every stakeholder is to be considered in order to achieve the goal of the company. But, every stakeholder does not have the same influence in the organization. The influence of a stake holders depend upon the type of the company. In the market oriented company, customers are more influential but in service oriented company like hospitals employee are more influential. But here are going to analyze about the most influential stakeholder, there is always a formulae to calculate and conduct analysis about in business and in this case we can calculate using the formulae Influence=Power*Interest. The idea is to establish which stakeholders have the most influence by estimating each stakeholders individual power over and interest in the organizations affairs. The stakeholder with the highest combination of p ower and interest is likely to be those with actual influence over objectives. Power is the stakeholders ability to influence objective (how much they can), while interest is the stakeholders willingness (how much they care) (ACCAGlobal, n.d.). 3.1 Chocolate is the object of our affection. Its a sensory adventure not only to eat chocolate, but also to smell it and look at it even unwrapping it is exciting.(woods,2010) Over the years, chocolate has   adopted many forms. Its   available not only for making   beverages and confectionaries, but   also for the production of   patisseries and savory dishes   alike. Since the early days of chocolate   making following the invention of   the hydraulic press, chocolate   has been used a gift for many   occasions. Also associated with   feelings of sensory pleasure and   love, it has found a place in our   heart since the very beginning. (woods,2010) Chocolate has taken a strong market all over the world including Nepal. There are many chocolate companies, which have taken market for many years. The successful chocolate companies, which have managed to do pretty well in Nepali market for many years, are KitKat. Kit Kat is a chocolate-covered wafer biscuit bar confection that was created by Rowntrees of York, England, and is now produced worldwide by Nestlà ©, which acquired Rowntree in 1988,except in the United States where it is made under licence by The Hershey Company. Each bar consists of fingers composed of three layers of wafer, covered in an outer layer of chocolate. Each finger can be snapped from the bar separately. Bars typically have 2 or 4 fingers. Single fingered larger Kit Kat Chunky bars are also popular. Market Overview Today Kit Kat has become one of the leading chocolate brand in Nepal. It has successfully become a part of Nepali culture. The KitKat products are being used everywhere by everyone. The KitKat is the most preferred Chocolate produced by Nestle. Kit-Kat can be found in every stores. Therefore we can say that KitKat is one of the best selling chocolate In Nepal. Political Analysis Political factors contain government policy and official issues and define both official and unofficial rules under which the firm must function. Some examples include: (quickmba,nd) tax policy employment laws environmental regulations trade restrictions and tariffs political stability KitKat is one of the best selling chocolate in Nepal so it has to meet all the standard laws and the regulation set by the government of Nepal. If the company didnt meet the standard set by the Government of Nepal, it should pay fine as per the rule. The political situation of Nepal is not stable, The chocolate kitKat may face many problems, as the political condition of Nepal is not stable. The unstable political condition of Nepal, may affect the market of chocolate. As Nepal is on extreme phase, no proper fixed rule has been made so far. People are facing sudden economic problem.Price of daily products are increasing rapidly Therefore, the increase of daily products price will affect the sales of chocolates. Economic Analysis Economic factors influence the purchasing authority of potential customers and the firms cost of capital. The following are examples of factors in the macro economy: (quickmba,nd) economic growth interest rates exchange rates inflation rate Economy means money. Economic is on the key factor of any types of business. KitKat needs to be aware about the economic condition of the country, economic growth rate, and national per person capital income, in which they are willing to start their business. Nepal is one of the developin countries. Many peoples are stil below the poverty line. Poor People cannot afford price of Kitkat. They must look into this and reduce their cost and target those people who are under poverty line also. Unless, KitKat target the poor people also, it cannot reach to every people of Nepal. Socio-Cultural Analysis Social factors consist of the demographic and cultural aspects of the exterior macro environment. These factors influence customer wants and the size of possible markets. Some social factors include: (quickmba,nd) health consciousness population growth rate age distribution career attitudes emphasis on safety Nepal is the country having the people belongs to different cultures and societies. It has different culture, language, good and lifestyle. KitKat will be greatly affected by social and cultural environment of Nepal. KitKat has to developed strategies as per the belief and culture in country like Nepal. KitKat has to develop effective strategies in order to meet different lifestyle according to consumer behavior. Company is very dependent on the consumer lifestyle and their attitude. Product cannot be successful until company has enough knowledge about the social and cultural aspect of the country. KitKat has to consider social and cultural factors in order to achieve their strategic objectives. Technological Aspect Technological factors can worse barriers to entry, reduce least efficient production levels, and influence outsourcing decisions. Some technological factors include: (quickmba,nd) RD activity automation technology incentives rate of technological change Technology is the major aspect of business.Technological change has the most rapid, persistent and profound effect. It creates opportunities for new products and product improvements and of course new marketing techniques over the internet.KitKat uses technology by taking orders via telephone and online by internet. Moreover, KitKat uses technology in various business activities such as record of their customers and employees. However, in context to Nepal, it is still far behind the international standard. Basic technological infrastructures like internet are available here. Which helps the customer to know about new products. Refrences What is Human Resources?. wiseGEEK: clear answers for common questions. N.p., n.d. Web. 19 Jan. 2013. . Obringer, Lee Ann. HowStuffWorks How Marketing Plans Work. HowStuffWorks Business Money. N.p., n.d. Web. 19 Jan. 2013. . What is distribution strategy? definition and meaning. BusinessDictionary.com Online Business Dictionary. N.p., n.d. Web. 19 Jan. 2013. . pros. Finance Definition | Investopedia. Investopedia Educating the world about finance. N.p., n.d. Web. 19 Jan. 2013. . Production Operation definition of Production Operation in the Free Online Encyclopedia.. Encyclopedia. N.p., n.d. Web. 19 Jan. 2013. . What is Research and Development?. wiseGEEK: clear answers for common questions. N.p., n.d. Web. 19 Jan. 2013. . pros, following the strategies of the. Stakeholder Definition | Investopedia. Investopedia Educating the world about finance. N.p., n.d. Web. 19 Jan. 2013. . Organisation Stakeholders Ethics. tutor2u | Economics | Business Studies | Politics | Sociology | History | Law | Marketing | Accounting | Business Strategy. N.p., n.d. Web. 19 Jan. 2013. Kit Kat 45gm-BhatBhateni Online Shopping, Send Gifts to Nepal . Online Shopping In Nepal-BhatBhateni Online Shopping, Send Gifts to Nepal . N.p., n.d. Web. 22 Jan. 2013. . AmeliaJWoods. Introduction to Chocolate. AmeliaJWoods on HubPages. N.p., n.d. Web. 22 Jan. 2013. . Stakeholders Chartered Quality Institute. Quality Management. N.p., n.d. Web. 23 Jan. 2013. . About HTC. HTC Mobile Phones, Smartphones, Cell Phones, Tablets. N.p., n.d. Web. 23 Jan. 2013. . Anderson, Chris. Top Ten Core Business Policies and Procedures Bizmanualz. Policies and Procedures Manuals | Business Policy Manual. N.p., n.d. Web. 23 Jan. 2013. . Core business. Moneyterms: Investment/finance glossary/explanations. N.p., n.d. Web. 23 Jan. 2013. . Stakeholder Definition. Stakeholder Mapping. N.p., n.d. Web. 23 Jan. 2013. . Stakeholder Definition. Stakeholder Mapping. N.p., n.d. Web. 23 Jan. 2013. . PEST Analysis. QuickMBA. N.p., n.d. Web. 23 Jan. 2013. . Top of Form PEST Analysis. QuickMBA. N.p., n.d. Web. 23 Jan. 2013. . PEST for Cadburys The Student Room. The Student Room. N.p., n.d. Web. 23 Jan. 2013. . What Is Chocolate?. wiseGEEK: . N.p., n.d. Web. 23 Jan. 2013. . free PEST market analysis template and method, free pest market analysis examples. Businessballs. N.p., n.d. Web. 23 Jan. 2013. .

Jung, Gardner, and Freud Comparison Essay

In today’s society, education is more liberal, allowing people to think for themselves and providing them with a broader education. This differs from many years ago, when education was more conservative. Education was very basic, consisting of only academic classes and no electives. People with a more conservative education would never go against what they were taught. However, liberally educated people of today can go against what they are taught, research it themselves, and make new conclusions about their studies. A liberal education enables people to deal with the forces that control their life. It frees them from the restraints in everyday life. Having such a broad education allows people to deal with such forces. Four psychologists have written essays and constructed theories that can agree that liberal education is of a greater stature than conservatively educated. The essays are â€Å"The Theory of Multiple Intelligences,† written by Howard Gardner, â€Å"The Personal and Collective Unconscious,† written by Carl Jung, â€Å"The Allegory of the Cave,† written by Plato, and â€Å"From the Interpretation of Dreams,† written by Sigmund Freud. In Howard Gardner’s â€Å"Theory of Multiple Intelligences† he states that there are seven different kinds of intelligence. He alludes that everyone has the potential to be intelligent in an unconventional way. Gardner writes, â€Å"The question of the optimal definition of intelligence looms large in our inquiry. Indeed it is at the level of this definition that the theory of multiple intelligences diverges from the traditional points of view†(370). If one were to have a more conservative education, Gardner’s ideas would have been absurd because nobody would have understood them. People would have only understood intelligence as being smart in school. People with a conservative education would never look deeper into things. On the other hand, a liberal education teaches people to challenge what they have learned, if they do not agree with it. Gardner did just that. Alfred Binet believed that intelligence was measured by IQ tests. Gardner did not agree with this, so he did his own research on it. Because of Gardner’s liberal education, he was able to rise above those who received a more conservative education. Carl Jung’s essay, â€Å"The Personal and the Collective Unconscious† based itself on a liberal education because it talks about psychology, which falls under liberal education. Psychology is the study of mind and behavior. A liberal education allows people to study this; however, a more conservative education would not because studying the mind is not essential in academics. Psychology studies the things that people cannot see, such as conscious and unconscious states. It also allows people to not have to accept what other people say. In the essay written by Jung, he stated, â€Å"If in such cases we pursue our observations systematically and without prejudice, we shall find material which, although similar in form to the previous personal contents, yet seems to contain allusions that go far beyond the personal sphere†(345). Carl Jung did not agree with Freud’s theory, so he did his own research, and found Freud’s research to be inconclusive. Because of his liberal education and study in psychology, Jung was able to control the forces in his life and did not agree with what was thought by Freud. Plato’s, â€Å"The Allegory of the Cave† shows that the prisoners of his story were unable to see the truth because of their lack of a liberal education. In fact, at first they could not see anything nor could they move their heads. With only the aid of a small fire were they able to see the shadows of pictures on the wall. However, in the end, one prisoner rose above the shadows and saw the truth when he was let out of the cave, but when he went back to the cave, he was terrorized. Plato wrote, â€Å"He will require to grow accustomed to the sight of the upper world. And first he will see the shadow’s best, next the reflections of men and other objects in the water, and then the objects themselves†(317). The other prisoners were not liberally educated. They believed only what they saw, and they did not see what this one prisoner was saying. Plato showed that the prisoners were kept in darkness, unable to see the truth. When they finally were told the truth, they did not believe it because they had not seen it for themselves. During the story, the prisoners were kept in shadows. Today, society deals with the same problem. In today’s society, people have to deal with being lied to by the government and media, which only tell people what they want them to know, and in a sense, they disfigure the truth. With the authority figures, such as the media and government, keeping people in the shadows just like the prisoners, people do not always know what to believe. Sometimes people want to believe what they are told, even though they know it’s a lie. The difference between the prisoners and people today is that more people today have a liberal education. Those with a liberal education can see what the government and media may not want them to see, looking beyond what is given to them, but going out of reach and gathering other information. In the essay written by Sigmund Freud, â€Å"From the Interpretation of Dreams,† Freud analyzed people’s behaviors through their dreams. He had noticed that dreams played an important role in his analysis of neurotic and â€Å"hysterical† patients. Freud believed that sleeping dreams were nearly always, like daydreams, wish fulfillment. Wish fulfillment is such that it may be enrolled in the continuity of the intelligible psychic activities of the waking state; it is built up by a highly complicated intellectual activity. Freud went beyond the boundaries of education. Freud explains his reasoning about dreams, â€Å"[Dreams] are not meaningless, they are not absurd; they do not imply that one portion of our store of ideas is asleep while another portion is beginning to wake† (330). He took a different approach about the way he analyzed people. His liberally educated mind allowed him to get past the typical mental analysis and utilize dream interpretations to fabricate theories. Today’s education is more liberal than it has been in the past. A liberal education teaches people to think for themselves and it provides people with a broader education. The classes that are part of a liberal education are not just the general education classes, they are also electives. A liberal education teaches people to challenge what they do not believe, but a person with a more conservative education would never challenge what they were told. In challenging what they do not believe, they can further research it. In doing this it frees people from the restraints in their everyday life, and allows them to control the forces in their life.

Persuasive Essay On Gun Control - 906 Words

Imagine you just bought tickets to your absolute favorite artist. You probably invited your best friend or your significant other. You plan everything out down to your outfit, you get there, you find your seats, and then the artist walks on stage and the crowd goes wild. You are having the time of your life and so is the 8-year-old girl in front of you who came with her dad. Then you hear something strange; The artist stops singing and runs off stage. Someone has a gun; Shots are firing everywhere. People are bleeding and dropping dead and screaming for help. You hear about terrible things like this happening all the time, but you never think it would happen to you. What if this was you at the concert? Would that change your mind about gun†¦show more content†¦He said he hoped that law enforcement would raid his apartment and assault his wife and child so that he could martyr himself.† (James Comey, FBI) You would think that buying 30 guns over the course of a year or making disturbing comments about terrorism would make officials watch over someone like a hawk so that they wouldn’t be able to perform such awful acts. The main reason we can’t enforce stricter gun laws is that half of the country wants guns while the other half does not (Cook 6) When asked why we need guns, some citizens say that they need guns to hunt. However, to go hunting you do not need a huge automatic gun. You simply need a shot gun. Shot guns are much slower than automatic guns. Another reason citizens claim to want guns is for protection (Cook 36) Some people carry a gun on them in case someone tries to harm them. The majority of the guns used in these conditions are small handguns. (Winkler 8) This means we could refrain from taking guns away all together and just try to cut out the more advanced and harmful guns. Since terrible things like this do happen we are forced to search for ways to prevent them. Gun laws vary by state, just like driver’s license. Some of the requirements include that you not be a felon or have any history in a mental institution. Some other requirements are that you must be 21 years old, and cannot be taking any strongShow MoreRelatedPersuasive Essay : Gun Control798 Words   |  4 PagesPersuasive Essay Did you know that in the United States almost 100,000 people are shot or killed with a gun in one year? 10,527 people die a year in handgun related incidents in the United States. This number, by far, outweighs the number of gun related deaths in countries such as Sweden, Great Britain, and Japan, which number 13, 22, and 87, respectively. What is the reason for such drastic differences in numbers? Sweden, Great Britain, and Japan are all countries that have stricter gun controlRead MorePersuasive Essay On Gun Control1753 Words   |  8 PagesPersuasive Essay Rough Draft The United States of America has a problem that is growing worse every day. American laws are not protecting its citizens from injury or death. You may think the mass shootings in America the guns used were bought illegally, but â€Å"since 1982, there have been at least 62 mass shooter carried out with firearms across the country, with the killings unfolding in 30 states from Massachusetts to Hawaii. Of the 139 guns possessed by the killers, more than three quarters wereRead More Persuasive Articles on Gun Control Essays607 Words   |  3 PagesPersuasive Articles on Gun Control Persuading an audience can be done in several different fashions, one of which is Hugh Rank’s Model of Persuasion. Rank’s model states that two major strategies are used to achieve the particular goal of persuasion. These strategies are nicely set into two main schemas; the first method is to exaggerate an aspect of something, known as â€Å"intensify.† While the second is to discredit it, which is referred to as â€Å"downplay.† Al Franken, Jeffrey SnyderRead MorePersuasive Essay On Gun Control1018 Words   |  5 PagesImagine, an America where no citizen, law abiding or not, has the legal ability to own guns. Three gunmen with fully automatic rifles walk into a crowded city and begin firing. No law abiding citizen can defend themselves. It’s hopeless. This future can only be prevented if Americans continue to keep the second amendment. We should keep the current gun control laws, but revise them to make them even better. Most gun own ers are responsible under the current laws, however, I think some laws need to beRead MorePersuasive Essay On Gun Control1245 Words   |  5 Pagesand time again. Due to recent tragedies involving firearms, the view of guns and peoples rights to own and operate firearms have been frowned upon and viewed in a bad light due to Media. News sources have cherrypicked pictures of tragedies and stories about bad instances of gun usage in order to fight for Gun Control and the suppression of Americans rights. Due to the recent Vegas shooting, the argument for Gun Control has never been more intense, and Media outlets are having a field day onRead MorePersuasive Essay On Gun Control915 Words   |  4 PagesHistorically guns haven’t been a national issue. It is not until relatively recently that an overwhelming amount of people have been in favor of placing stricter laws on the owning of a fire arm. The call for gun control has become more prevalent in the eyes of the government and the people; the gun laws that are also often proposed are irrational and ineffective. One could not simply ban guns, it is comparable to banning a certain genre of music; it’s unachievable and would be a fruitless pursuitRead MorePersuasive Essay On Gun Control1745 Words   |  7 Pagescruelty to animals, and yet he was able to buy four guns legally (Rosenberg). That is the most recent example of why Americans need more gun control laws. Guns are not cool or makes you look good, they are a da ngerous piece of machinery that Americans take advantage of. The average American in the right mindset should not want to own anything more than one handgun or rifle for hunting or protecting their household. Gun control reform that limits gun ownership, enforces mandatory background checks, andRead MorePersuasive Essay On Gun Control1439 Words   |  6 Pagesreason why Americans own so many guns is because of the Second Amendment, which states, â€Å"A well-regulated Militia, being necessary to the security of a Free State, the right of the people to keep and bear Arms, shall not be infringed.† (Rauch) This amendment guarantees U.S. citizens the right to have firearms. Since this amendment is relatively vague, it is up for interpretation, and is often used by gun advocates to argue for lenient gun laws. Hence, gun control is a frequently discussed controversialRead MorePersuasive Essay On Gun Control967 Words   |  4 Pagessaid gun violence has gotten out of hand. This do esn’t mean that the second amendment is the cause of it. Gun Violence has become such a big part of the Second Amendment since they both play a major part of the gun industry. Guns have become such a powerful source to many individuals. With the second amendment placed, this means we have gun control, which are rules that regulate, the manufacture, possession, modification, or use of firearms by civilians. There should be a stricter law on gun controlRead MorePersuasive Essay On Gun Control1634 Words   |  7 PagesOver the recents years, there have been many arguments about the issue of gun control at the state and national level. In California, there have been a variety of enacted laws within recent years to address the issue of growing gun violence around the country and ways to prevent terrorist attacks. California s new enacted laws about gun control in the state range from abolishing certain features on weapons to restricting certain handguns or other firearms a person might buy. The legislative branch

Essay on Gambling Creates Lots of Problems - 896 Words

Due to the fast-paced lifestyle of modern society, people are suffering from life stress and need entertainment to release it. Since gambling is one of the entertainment can release stress, the population of gambler has become millions. However, problem gambling has become a serious social problem. This essay will discuss the negative effects of gambling which include financial and health problems. Then it will discuss the solution for gambling, which includes governments’ regulation, self-control and education. Problem gambling causes financial problem, which can lead to crime and family issues. Firstly, Problem gamblers have some behaviours and thoughts to support their gambling, such as spending more money and time on gambling than†¦show more content†¦In addition, problem gamblers also consume more medical resources, such as emergency department visits (as sited in Black, Shaw, McCormick Allen, 2013). Furthermore, gamblers are more likely to have substance abuse. More time gamblers spend on gambling, more likely they will have substance abuse (Turner, Macdonald, Bartoshuk Zangeneh, 2008, p. 233). There are several solutions for gambling. The first solution is governments’ regulation. Governments have taken measures such as limiting gamblers’ access to money, introducing cashless gaming, and limiting the rate of loss (Healey, 2011, p. 14). For example, Australia have banned ATMs and EFTPOS in casinos, and set poker machine’s bet limit to $10 (Healey, 2011, p. 9). In addition, Australian governments also use financial sanctions to the states which have not taken these measures (Healey, 2011, p. 9). Furthermore, Australian government have introduced pre-commitment system which allows gamblers to set time and money limit. According to the Productivity Commission, pre-commitment system is a very effective option to minimize the negative effect that caused by problem gambling (as sited in Healey, 2011, p. 11). 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